A seasoned real estate agent, Conner transforms field experience into smooth, scalable systems. He leads agent onboarding and training, tightens day-to-day operations, and sets the standard with decisive leadership - so every agent feels the difference from day one.
About Us
Our story
At The Homestead Group, we’re rewriting the rules of real estate. As the world’s first completely free brokerage, that’s right 0% commission 0 monthly fees, we’re on a mission to empower our agents to earn more and provide unparalleled service to their clients. By eliminating traditional commission splits and unnecessary costs, we’ve created an innovative model where our agents keep 100% of their hard-earned income. When our agents are valued, they deliver exceptional service, and the benefits are passed directly to you—the buyer and seller.
We believe that buying or selling a home shouldn’t come with excessive costs or hidden fees. That’s why we built The Homestead Group to offer a better, more affordable way to navigate the real estate market. Whether you’re purchasing your dream home or selling a cherished property, our agents are equipped to prioritize your needs, ensuring a smooth and stress-free process every step of the way.
Our revolutionary approach isn’t just about saving money—it’s about fostering relationships. At The Homestead Group, we know that happy agents make for happy clients. Our team is motivated, passionate, and driven to provide personalized service, helping you achieve your real estate goals while keeping more money in your pocket.
Founded on the principle of fairness and transparency, The Homestead Group is transforming the way real estate is done. We’re proud to be a brokerage that values people over profits, ensuring both our agents and clients thrive. Whether you’re a first-time buyer, a seasoned investor, or someone looking for a fresh start, we’re here to guide you home with expertise, integrity, and care.
Experience real estate the way it was meant to be—with savings, simplicity, and support. Join The Homestead Group today and discover why we truly are The Better Brokerage.
Our values
Quality
Concierge-level service, start to finish (and beyond). We cut busywork and fees so our agents can spend more time with buyers and sellers—answering faster, touring sooner, and negotiating smarter. Branded updates, clear timelines, and consistent check-ins make your clients feel guided at every step.
Responsibility
Clients first, always. We equip our agents with transparent net sheets, offer scenarios, and compliance support so their advice is confident and crystal-clear. Proactive communication—before, during, and after the transaction—keeps clients informed, protected, and confident.
Innovative
Technology that deepens relationships. Automated post-close touches (home anniversaries, equity/market updates, maintenance reminders) keep you top-of-mind for years. Mobile scheduling and lead delivery, digital paperwork, and smart search alerts remove friction so our agents can be more present for every buyer.
Our team
Leadership Team for the Homestead Group. The Forever Free Brokerage.
Sam Wallace
Founder / Principal Broker
Sam Wallace
Founder / Principal Broker
Sam blends deep experience in both land and residential sales with a trusted network of lenders, builders, and local partners. Sam turns complex deals into smooth closings—and mentors our agents to deliver standout service from first tour to long after closing.
Logan Merkle
Founder / CTO
Logan Merkle
Founder / CTO
With deep roots in cybersecurity and automation, Logan builds the secure, time-saving software that gives our agents a competitive edge. His tools unify messaging, updates, and e-sign in one workflow—keeping communication crystal clear and cutting costs for buyers and sellers alike.
Connner Parks
COO
Connner Parks
COO