Keep 100% of your commission — no fees, ever.
Join the 100% commission revolution
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LaShawn will personally prepare your free home valuation — backed by The Homestead Group's 100% commission model: more time, better marketing, and sharper negotiation invested in selling your home.
Get a personalized estimate in under 60 seconds
Prepared by LaShawn FloydThis is a preliminary estimate. LaShawn will follow up with a detailed Comparative Market Analysis.
Our 100% commission model attracts the best agents — which means better results for you.
Our agents keep 100% of their commission with zero fees. This attracts top performers who invest more time and resources into selling your home fast and for more.
Professional photography, 3D virtual tours, targeted social media campaigns, and syndication to 100+ listing sites. Your home gets maximum exposure.
We use comprehensive market analysis and real-time data to price your home perfectly — attracting serious buyers while maximizing your return.
Our agents are trained negotiators who fight for every dollar — from the first offer through inspection, appraisal and closing.
Real-time updates on showings, feedback, and market activity. You're never in the dark about how your sale is progressing.
From staging advice to closing coordination, we handle every detail. You focus on your next chapter while we handle the sale.
Four simple steps from listing to closing. We make selling stress-free.
Submit your property details and receive a comprehensive market analysis — no obligation, no pressure.
LaShawn reviews your details personally and reaches out within 24 hours with your report.
Your agent handles pro photography, staging advice, listing creation, and a custom marketing plan.
We handle showings, negotiate top dollar, and coordinate the entire closing process.
See why sellers and agents choose The Homestead Group.
| Feature | The Homestead Group | Traditional Brokerage |
|---|---|---|
| Agent Commission Split | 100% to agent | 60-80% to agent |
| Agent Motivation Level | Maximum | Variable |
| Professional Photography | Included | Sometimes |
| 3D Virtual Tours | Included | ✕ Extra cost |
| Social Media Marketing | Targeted campaigns | Basic or none |
| Hidden Fees | Zero. None. Ever. | ✕ Admin, tech, desk fees |
Get a detailed Comparative Market Analysis (CMA) prepared by a local expert who knows your neighborhood. Our valuations consider recent comparable sales, current market conditions, and your home's unique features.
Based on recent sales data, not just algorithms
Our agents know your specific neighborhood trends
Receive your personalized report within 24 hours
Free report with no strings attached, no pressure
Fill out the details below and LaShawn will personally prepare your CMA.
Buying or selling a home is one of life’s most meaningful decisions, and my goal is to help make that experience clear, confident, and rewarding. I believe that real estate is not just about property,it’s about people, relationships, and serving!
Schedule a free, no-obligation consultation with LaShawn Floyd. LaShawn will walk you through your home's value, the local market, and a custom plan to get your home sold for top dollar.
Pick a time that works for you and LaShawn will confirm shortly
Common questions from sellers thinking about working with LaShawn.
Whether you're exploring the idea of selling or ready to list tomorrow, LaShawn is happy to answer your questions — no pressure, no obligation.
(205) 240-6187
lashawnfloyd09@gmail.com
Pleasant Grove · McCalla · Bessemer · Birmingham · Fultondale · Gardendale
Ask anything — LaShawn will get back to you personally.
Start with a free, no-obligation valuation from LaShawn Floyd — real local comps, an honest number, and no pressure.
